I recently gave this talk at 36x36, a business event in St. Louis put on by Undivided. I start by saying, "Changing the world is not easy, but it is simple. It starts with one person, and that person is you.”
Potentially, every life has a multiplying effect that sends a ripple through every person they touch that starts a chain reaction that creates a culture that can change the world…one life at time. That’s an exponential, 10x culture!
This explains the secret behind the greatest families, and the greatest organizations. In this model, success itself is not the goal; the creation of a 10x culture, as broad as it can be envisioned is more important. Success comes as a by-product of building a “10x culture” that produces 10x the results, impact, influence.
A 10x culture is driven by three simple, ancient ideas that are the most powerful psychological motivators in all history.
Love people well. Everything great begins with love. Love surprises and inspires. Love breaks down barriers. Love overcomes cynicism and apathy. Loving people well is not easy. Love requires sacrifice. Love has to give. But if you love people well, you’ll earn the right to lead them.
Lead people up. Loving people well earns the capital to lead people to become the best version of themselves. The leader is given permission to stretch people outside their comfort zone and test the boundaries of what is really possible in their lives.
Launch people out. Launching people out is the ultimate test of authenticity, because everything great begins with love. 10x leaders who love people well and lead people up to the best version of themselves are not hoarders. They are givers. They launch out their best people for their sake and for the sake of the 10x culture. 10x leaders realize that a 10x culture actually attracts the best talent and turns their organization into a launch pad for greatness.
If you don’t launch people out, you don’t have failure, but won’t have 10x. You’ll only have a shadow of what is possible. The cycle must come full circle and reproduce leaders who love people well. It is a culture of generosity that multiplies when it makes hard choice to give.
And whatever you give away always comes back multiplied in ways that you can’t imagine.
What 10x choices are you making? It starts with YOU.